Showing posts with label international business. Show all posts
Showing posts with label international business. Show all posts

Sunday, March 14, 2010

Globalized Business, Globalized Photo Props

Poking around on the Etsy forums again, I saw a thread from an Australian Etsian asking "How big is a dime?" (Spin-off thread on using props to show size can be found here.)

While the paint dries on our latest creations, we can sit at our computers and chat with people from every other continent on the planet. We simultaneously watch the sun rise and set during virtual lab critiques, turn to friends in another hemisphere when we need encouragement through our own difficult seasons, and find so much connection and familiarity in this enormous web of community and creation.

It's easy to forget that not everyone sees squirrels out their windows.
Uses a knife, fork, and spoon.

Buys ground beef and chicken by the pound and the rest of their meat in Spanglish.
Can prepare and eat an artichoke.

Thinks mailboxes are blue.

and money is green.

and a quarter is a coin.

and a dime is small.

I've been trying to photograph my Etsy items with related, universal-as-possible objects. I went on a salt and pepper rampage a few days ago. I'm not sure how helpful the salt and pepper piles are in terms of size, but it's a reference and it's better than US currency or (in my opinion) the ugly ruler photo many people take. I also used the salt and pepper containers from the store. How many countries get Morton Salt in a cylinder with a spout? I have no idea.
My rolling pins all got photographed with eggs in a bowl since that was the best I could come up with at the time.

Creativity and problem solving is a lot of what I like about the whole Etsy business thing, especially with the vintage shop.

What items are you trying to photograph in a way that demonstrates their sizes? What have you come up with in the past? Have any suggestions for anything in my shop? What is or isn't universal that surprises you in some way?

ART CREDITS: Mixing by nARTa available at narta.etsy.com
Irice Salt and pepper Shakers photographed by me and available at JillHannah.etsy.com

Thursday, April 23, 2009

Econ 202: International Business Super-Duper Simplified

I just answered an Etsy forum post (yes, the movers are coming in an hour) and realized it should be an Econ-for-Etsy blog entry. Also, I need to make all these Econ-for-Etsy things into a book and sell it. Oh, EtsyLabs! Storque! Where's my advance?

From the forum:
talkingbeads says: Message from U.K. seller
I have just listed a Handbag charm and have priced it at $6 including postage. Is this a good price. Too High or Too Low? Advice Please x

My response:
1) Find out the REAL cost of mailing your items to various locations. You can include handling, etc, though if it gets too high compared to the cost of your item itself you may want to shift and up the charm's cost some to absorb the shipping so people don't freak out when they go to the checkout. Convert to US$. US$ suck right now compared to the pound. Cringe a lot when you see this.

2) Ask "what's the most someone would be willing to pay for this charm?" Try to remove yourself and your attachment to it and just think like a buyer. Convert to US$. Cringe a lot again and realize you're best off selling to other UK people and buying off US sellers because, as previously mentioned, the pound is killing the dollar. So is the euro.

3) Market your brains out. Probably to others on your side of the Atlantic because your shipping will be cheaper and exchange rates won't make your prices seem high so you can actually charge more.


I'm only half joking. US tends not to sell much to Mexico, but the US gets flooded with Mexican goods because of exchange rates and the relative cost of labor, etc. You can make value judgments about free trade and such all you want, but for Etsy sellers, it is what it is and we'll do best if we can understand the market and deal with it accordingly.

For me, the cost of shipping to the EU/UK may or may not be worth it for buyers from those countries to purchase my products. It might be worth a promotional blitz, it might not. Offering cards in Spanish and making a major push for more American business south of the US is probably NOT worth it for me, since the shipping costs will be higher AND the exchange rates mean most people would be willing to pay less.

Isn't economics FUN???

No matter what country you are from, it's useful to keep in mind what other countries' goods are considered less expensive and where your currency has little value. People are more likely to buy from you if you are considered a "cheaper" country, but make sure shipping costs don't kill your prices. And if your currency is currently on top? Your fellow countrymen (and countrywomen) are more likely to pay top dollar for your products, so market locally and if somebody from elsewhere wants to pay for what you make, more power to them.


DISCLAIMER: This whole post is SUCH a generalization. There are perfectly fabulous ways to do business from any country, with any country. There are tons of complicating factors I'm not going into. But theses are some super-simplified basics to start. Feel free to yap about the various exceptions and other ideas in comments. Or ask questions. Or tell me I smell. I like comments.